Bachelor in Tourism and Tourism Business Management (BTTBM)
Welcome to a transformative learning experience at our Berlin campus, where the world’s most vibrant tourism hub meets academic excellence. We are proud to offer our Bachelor in Tourism and Tourism Business Management (BTTBM), delivered in prestigious partnership with the Universidad Católica San Antonio de Murcia (UCAM), Spain.
This isn't just a degree; it’s a three-year journey designed to turn your passion for travel and culture into strategic leadership. In an industry that thrives on human connection and global mobility, we bridge the gap between high-level management theory and the practical realities of the hospitality and travel sectors. Whether you envision yourself managing a luxury global resort chain, engineering sustainable travel policies, or disrupting the industry with your own tourism startup, our curriculum provides the business acumen and cultural intelligence needed to excel.
At EIIET, we recognize that the future of travel is diverse. To help you carve out your specific space in this multi-billion dollar industry, the BTTBM programme offers three distinct specialization tracks. This allows you to tailor your education to your specific career dreams—ensuring you graduate not just with a degree, but as a specialist ready to lead in the global tourism economy.
| Type of Study: | Bachelor Degree (B. A.) |
| Major: | Tourism and Tourism Business Management |
| Field of Study: | Economic Sciences & Hospitality Leadership |
| Speciality subjects (choose one): |
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| Campus Location: |
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| Study Mode: |
Full-time (on campus) |
| Duration: | 3 years (6 Semesters) |
Offered Specialty Courses
This module moves beyond the mechanics of grammar and syntax to explore the "art of the message." Creativity in Communication is about breaking through the noise of a saturated digital world to find a voice that resonates, persuades, and sticks. You will learn that communication isn't just about what you say, but how you design the experience for your audience—turning dry information into compelling narratives.
You will learn to bridge the gap between logic and emotion, mastering the tools of storytelling, visual metaphors, and psychological triggers. In an era where attention is the most valuable currency, this subject ensures you can lead with impact—whether you are pitching a radical new idea to a skeptical board, crafting a brand’s identity, or managing a high-stakes crisis where every word counts.
- The Power of Narrative: Master the "Hero’s Journey" and other storytelling frameworks to turn corporate data into human stories that inspire action.
- Visual & Multi-Modal Literacy: Learn how to use design, color theory, and layout to reinforce your message, ensuring your visuals speak as loudly as your words.
- The Psychology of Persuasion: Dive into the science of influence—understanding how to use empathy, framing, and social proof to move an audience from "no" to "yes."
- Digital Innovation: Explore how to adapt your creative voice for different mediums, from the micro-copy of social media to the long-form depth of white papers and podcasts.
- Critical Thinking & Originality: Develop the "creative muscle" to solve communication problems with lateral thinking, avoiding clichés to find truly unique ways to connect.
Career Opportunities
Expertise in Creativity in Communication positions you as a "Master of Influence." In a world where technical skills are increasingly automated, the human ability to craft an original, emotionally resonant message is becoming the ultimate competitive advantage.
- Creative Director: Leading teams of writers and designers to build cohesive, imaginative brand worlds and advertising campaigns.
- Communications Strategist: Designing the high-level roadmap for how a company speaks to the public, its investors, and its employees.
- Brand Storyteller: Digging into a company’s history and values to create a compelling identity that builds deep customer loyalty.
- Public Relations (PR) Manager: Using creative problem-solving to protect a client’s reputation and turn potential scandals into stories of growth.
- Speechwriter / Executive Ghostwriter: Working behind the scenes to help leaders find their voice and deliver speeches that change minds and move markets.
- Content Architect: Designing complex information systems—like websites or apps—to ensure the user journey is intuitive, engaging, and clear.
- Social Media Strategist: Mastering the art of the "scroll-stopper" to build community and engagement in the fast-paced world of digital feeds.
- Internal Communications Specialist: Ensuring that a company’s mission isn't just a poster on the wall, but a shared culture that motivates and unites the workforce.
This module takes you out of the office and into the world of experience design. It explores the shift from passive consumption to the "experience economy," where people no longer just want to see a destination—they want to engage with it. You will learn to manage the logistics of adventure, the psychology of play, and the ethics of sustainable leisure in an era where free time is a precious commodity.
You will learn to balance the thrill of the "active" with the responsibility of the "manager." From designing high-adrenaline trekking routes to curating inclusive community leisure programs, this subject ensures you can lead with both creativity and safety. In a world where mental health and "work-life balance" are top priorities, you will become an expert in creating spaces where people can disconnect from their screens and reconnect with themselves and nature.
- The Experience Economy: Understand the transition from selling services to staging memorable experiences that foster personal growth and emotional connection.
- Adventure & Nature Logistics: Master the operational side of active tourism—managing equipment, navigating environmental regulations, and ensuring rigorous safety protocols in the great outdoors.
- Leisure Psychology: Dive into "Flow State" theory and the science of recreation to understand what makes an activity truly restorative and engaging for different demographics.
- Sustainable Operations: Learn how to design "low-impact" tourism models that protect local ecosystems and benefit host communities rather than exploiting them.
- Free Time Governance: Explore how cities and corporations manage leisure spaces, from public parks and urban "blue spaces" to employee wellness retreats and recreational facilities.
Career Opportunities
Expertise in Active Tourism and Leisure Management positions you as a curator of human well-being. As the global travel industry pivots toward "slow travel" and wellness-focused activities, your ability to manage complex outdoor operations and leisure programming makes you a sought-after leader in the hospitality and public sectors.
- Adventure Tourism Director: Overseeing the development and safety of high-engagement travel portfolios like climbing, diving, or multi-sport expeditions.
- Leisure Policy Consultant: Advising local governments on how to design urban spaces and public programs that promote active lifestyles and community health.
- Wellness & Retreat Manager: Curating end-to-end holistic experiences for resorts or corporate groups focused on mental clarity and physical activity.
- Destination Management Organization (DMO) Lead: Shaping the strategic identity of a region to attract travelers who value sustainable and active exploration.
- Outdoor Education Program Head: Designing curriculum-based adventure programs for schools or youth organizations that build resilience and environmental awareness.
- Recreational Facility Manager: Running large-scale complexes—from sports hubs to adventure parks—ensuring financial viability and participant safety.
- Sustainable Tourism Auditor: Reviewing travel operations to ensure they meet global standards for environmental stewardship and ethical engagement with local cultures.
- Corporate Wellness Architect: Designing "free time" strategies for companies to reduce burnout and improve employee engagement through active recreation.
In this module, we step away from local comfort zones and enter the complex, fast-paced world of global trade. International Marketing isn't just about translating an ad or shipping a product overseas; it’s about the art of cultural empathy and the science of strategic adaptation. You’ll explore how brands move beyond "home-court advantage" to win the hearts and minds of diverse audiences across different continents.
You will learn to navigate the delicate tension between global scale and local relevance—the "Glocal" mindset. From deciphering the hidden meanings in regional colors and idioms to navigating the labyrinth of international trade laws, this subject equips you to lead brands through the digital and physical frontiers of the 21st century. In an era of hyper-connectivity, you’ll become the bridge between a company’s vision and a consumer’s cultural reality.
- The Global Marketing Environment: Analyze the "PESTEL" forces (Political, Economic, Social, Technological, Environmental, and Legal) that dictate whether a brand flourishes or fails in a new territory.
- Cultural Intelligence (CQ): Dive into the psychology of consumer behavior across borders. Understand high-context vs. low-context cultures and how deep-seated values influence everything from pricing sensitivity to brand loyalty.
- Market Entry & Expansion: Master the logistics of "going global." You’ll weigh the risks and rewards of exporting, franchising, joint ventures, and direct investment to determine the best path for growth.
- The Digital Global Village: Explore how social media and e-commerce have leveled the playing field, allowing "born-global" startups to compete with legacy giants through targeted international digital strategies.
- Ethical Globalism: Learn to manage the ethics of international business—ensuring fair labor practices, sustainable supply chains, and avoiding the pitfalls of cultural appropriation in global advertising.
Career Opportunities
Expertise in International Marketing transforms you into a global strategist capable of navigating a borderless economy. As businesses increasingly rely on international revenue streams, your ability to harmonize global brand standards with local nuances makes you an indispensable asset in any boardroom.
- Global Brand Manager: Overseeing the identity and performance of a brand across multiple countries, ensuring a consistent message that resonates locally.
- International Market Researcher: Uncovering the "why" behind consumer habits in emerging markets to guide multi-million dollar investment decisions.
- Export/Import Consultant: Helping businesses navigate the complexities of international logistics, customs, and trade agreements to move goods efficiently.
- Global Content Strategist: Crafting narrative-driven campaigns that transcend language barriers and tap into universal human emotions.
- Transnational Growth Lead: Driving user acquisition and market penetration for tech companies and platforms expanding into new geographic regions.
- Foreign Market Entry Specialist: Advising firms on the legal, social, and economic readiness of a new market before they make the leap.
- International Trade Liaison: Working between governments and private sectors to facilitate smoother commercial exchanges and policy alignment.
Eligibility Requirements
Academic Qualifications: A certificate of your higher secondary education.
English Language requirements
- Recognized English tests:
1.1 IELTS — Overall 6.0
1.2 TOEFL:
1.2.1 PBT (Paper-Based Test) — 550 points
1.2.2 CBT (Computer-Based Test) — 213 points
1.2.3 iBT (Internet-Based Test) — 79–93 points - Nationals from English-speaking countries can skip taking an English test. They should write a letter of motivation for themselves.
- A minimum of 50% of grades in English subjects at higher secondary education or the medium of studies should be English in the last school of education.
Intakes
January/April/July/October
Course Fee
International student fee: €9,899/year | EU student fee: €7,999/year.
Admissions are open for the 2026 intake
You can start applying for a Bachelor in Tourism and Tourism Business Management now.
Programme Advisor
Contact: +49 30 233618555
Email: admission@eiiet.com