Dr. Mohamed El Idrissi Faculty
June 16, 2026
Dr. Maria Aránzazu Sulé Alonso Faculty
December 19, 2021
Dr. Marie Haikel-Elsabeh
Faculty
Dr. Marie Haikel-Elsabeh received her doctoral degree specializing in management and digital marketing, in addition to postgraduate degrees in political communication and public sector management. She's interested in how technology is changing the way people communicate, consume, and make decisions — and that curiosity runs through her teaching and research.
Her research focuses on artificial intelligence and the digital economy, recently integrating green technologies, Industry 5.0, deep learning, and marketing analytics. She has led and participated in a number of funded research projects on recommendation systems and online consumer behavior, publishing her work in numerous internationally recognized journals and presenting at conferences across Europe and Asia.
In addition to her research, Dr. Haikel-Elsabeh has designed and developed postgraduate programs in data analytics and digital marketing. She has taught at various levels including Bachelor's, Master's, MBA and DBA, and has taught internationally in Lebanon and Thailand. She is fully bilingual in French and English and has a basic command of several additional languages, in addition to being self-taught in Python and machine learning — all of which she brings into her teaching of data-driven marketing.
At EIIET, Dr. Haikel-Elsabeh brings her experience in digital marketing, AI, data analytics, and research to the growing programs offered at the French campus, helping students engage with the application of emerging technologies.
Selected Publications
- Haikel-Elsabeh, M. (forthcoming). Virtual Influencers versus Real Influencers Advertising in the Metaverse: Understanding Perceptions and User Interactions. Journal of Current Issues & Research in Advertising.
- Haikel-Elsabeh, M., Baudier, P., Kondrateva, G., Nouet, S., & Miraz, M. (2023). Enablers for the Adoption of Contactless Payment During the COVID-19 Pandemic: Cross-Analysis Between Regions. Gestion 2000.
- Haikel-Elsabeh, M., Zhao, Z., Baudier, P., Renard, D., & Brem, A. (2023). Motivated Consumer Innovativeness as a Driver of Word-of-Mouth in Smart Object Early Adoptions: An Empirical Examination in Two Product Categories. International Journal of Technology Management.
- Haikel-Elsabeh, M., Zhao, Z., Baudier, P., Renard, D., & Brem, A. (2021). Need for Uniqueness and Word-of-Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Transactions on Engineering Management.
- Haikel-Elsabeh, M., Zhao, Z., Ivens, B., & Brem, A. (2018). When Is Brand Content Shared on Facebook? A Field Study on Online Word-of-Mouth. International Journal of Market Research.
- Ardelet, C., Veg-Sala, N., Goudey, A., & Haikel-Elsabeh, M. (2017). Between Fear and Desire for Connected Objects: Understanding Consumer Ambivalence. Décisions Marketing, 86, 31–46.
- Lombardot, E., & Haikel-Elsabeh, M. (2017). Responsible Food Consumption: Analysis of the Contributions of the Social Web to the Change and Reinforcement of Practices. Revue des Organisations Responsables, 12(2), 56–73.
- Haikel-Elsabeh, M., Nouet, S., & Nayaradou, M. (2016). How Personal Finance Management Influences Consumers' Motivations and Behaviour Regarding Online Banking Services. Communications & Strategies, (103), 15.
- Haikel-Elsabeh, M. Understanding Brand Implication and Engagement on Facebook. Book chapter in Advances in Human and Social Aspects of Technology, 216–237.