Faculty

Dr. Sofia Blanco Moreno is a respected academic and researcher in the fields of digital marketing, tourism, and artificial intelligence. Her doctoral research contributes to new methodologies in the marketing of tourism, based on the social media content analysis of social media. Her pioneering work has earned her awards such as the 2025 Doctoral Thesis Excellence Award and the 29th Mariano Rodríguez Award for Young Researchers.

Dr. Blanco Moreno is among the best qualified professionals in the academic community due to her extensive studies in computer engineering, tourism, and marketing; her Master’s degree in Business Intelligence and Big Data; and her considerable research and knowledge in the marketing of artificial intelligence and sustainable tourism. As a member of the faculty at EIIET, she is expected to enrich the academic environment and positively influence future innovators. Her research, particularly the collaborations with the European Commission and TURESPAÑA, shows students of EIIET how research and practice converge. In addition, her students benefit from her knowledge of the rapidly changing technologies in the field of tourism.

Apart from her own studies, Dr. Blanco Moreno contributes to social development. Her volunteering work instructing new technologies to rural entrepreneurs fits with EIIET’s goal to support a worldwide socially responsible teaching and learning model. As an EIIET faculty member, Dr. Blanco Moreno’s enthusiasm for education, innovation, and sustainability will encourage students to use their skills and knowledge to make a difference and impact the world.