Dr. Sofia Blanco Moreno Faculty

Dr. Jay Krishna ThakurDirector

May 1, 2022

Dr. Naresh SeetharamFaculty

May 21, 2022

Dr. Sofia Blanco Moreno

Faculty

Dr. Sofia Blanco Moreno is a respected academic and researcher in the fields of digital marketing, tourism, and artificial intelligence. Her doctoral research contributes to new methodologies in the marketing of tourism, based on the social media content analysis of social media. Her pioneering work has earned her awards such as the 2025 Doctoral Thesis Excellence Award and the 29th Mariano Rodríguez Award for Young Researchers.

Dr. Blanco Moreno is among the best qualified professionals in the academic community due to her extensive studies in computer engineering, tourism, and marketing; her Master’s degree in Business Intelligence and Big Data; and her considerable research and knowledge in the marketing of artificial intelligence and sustainable tourism. As a member of the faculty at EIIET, she is expected to enrich the academic environment and positively influence future innovators. Her research, particularly the collaborations with the European Commission and TURESPAÑA, shows students of EIIET how research and practice converge. In addition, her students benefit from her knowledge of the rapidly changing technologies in the field of tourism.

Apart from her own studies, Dr. Blanco Moreno contributes to social development. Her volunteering work instructing new technologies to rural entrepreneurs fits with EIIET’s goal to support a worldwide socially responsible teaching and learning model. As an EIIET faculty member, Dr. Blanco Moreno’s enthusiasm for education, innovation, and sustainability will encourage students to use their skills and knowledge to make a difference and impact the world.

Research Papers

Blanco-Moreno, S., González-Fernández, A. M., & Muñoz-Gallego, P. A. (2025). Decoding destination image: insights from Instagram content by residents, tourists, and influencers. Consumer Behavior in Tourism and Hospitality. https://doi.org/10.1108/CBTH-05-2024-0186
Blanco-Moreno, S., Aydemir-Dev, M., Santos, C. R., & Bayram-Arlı, N. (2025). Emerging sustainability themes in the hospitality sector: A bibliometric analysis. European Research on Management and Business Economics, 31(1), 100272. https://doi.org/10.1016/j.iedeen.2025.100272
This article is one of the most downloaded articles over the last 12 months and one of the top cited articles for this journal, from the last 12 months according to Crossref (2025).
Galiano-Coronil, A., & Blanco-Moreno, S. (2025). Exploring rural tourism experiences from social marketing and happiness management perspective: a survival analysis with Instagram. Revista Empresa y Humanismo, 28(1), 133-166. https://doi.org/10.15581/015.XXVIII.1.133-166
Impact Factor: 0.4. Social Science Category: Business. Ranking 283/304 – Q4. 0 Google Scholar citations.
Blanco-Moreno, S., González-Fernández, A. M., Muñoz-Gallego, P. A., & Luis V. Casaló. (2024). Understanding engagement with Instagram posts about tourism destinations. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2024.100948
Impact factor: 8.9. Social Science Category: Hospitality, Leisure, Sport & Tourism. Ranking 7/140 - Q1. Social Science Category: Management. Ranking 19/407 - Q1. 3 citations Google Scholar.
Galiano-Coronil, A., & Blanco-Moreno, S. (2024). Employee satisfaction and retention: social marketing and happiness. Retos, 14(28), 237-259. https://doi.org/10.17163/ret.n28.2024.04
CiteScore 2023: 2.7, SJR 2023: 0.278, CiteScoreTracker 2024: 2.9. Business, Management and Accounting Category: Marketing: 123/210 (41st place) – Q3. 5 citations Google Scholar.
Galiano-Coronil, A., Blanco-Moreno, S., & Tobar-Pesantez, L. B. (2024). Social marketing and happiness in employment. Evidences from Glassdoor. BMC Psychology, 12(1), 444. https://doi.org/10.1186/s40359-024-01882-8
Impact Factor: 2.7. Category: Social Sciences, Psychology, Multidisciplinary. Ranking 52/218 - Q1. 2 Google Scholar citations.
Blanco-Moreno, S., González-Fernández, A. M., Muñoz-Gallego, P. A., & Egger, R. (2024). What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram. Humanities and Social Sciences Communications, 11(1), 1-16. https://doi.org/10.1057/s41599-024-02859-z
Impact Factor: 3.7. Social Science Category: Social Sciences, Interdisciplinary. Ranking 13/263 - Q1. 9 Google Scholar citations.
Galiano-Coronil, A., Alcedo-Velázquez, M. Y., Blanco-Moreno, S., & Tobar Pesántez, L. B. (2024). Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter. Humanities and Social Sciences Communications, 11(1), 1-16. https://doi.org/10.1057/s41599-024-02611-7
Impact Factor: 3.7. Social Science Category: Social Sciences, Interdisciplinary. Ranking 13/263 - Q1. 2 Google Scholar citations.
Blanco-Moreno, S., Costa-Feito, A., Santos, C. R., & González-Fernández, A. M. (2023). Women's happiness and brand content marketing. Management Decision, 62(2), 450-470. https://doi.org/10.1108/MD-11-2022-1575
Impact Factor: 4.1. Social Science Category: Management. Ranking 13/263 – Q2. Social Science Category: Business. Ranking 87/302 – Q2. 9 Google Scholar citations.
Blanco-Moreno, S., González-Fernández, A. M., & Muñoz-Gallego, P. A. (2023). Big data in tourism marketing: past research and future opportunities. Spanish Journal of Marketing-ESIC, 28(3), 266-286. https://doi.org/10.1108/SJME-06-2022-0134
CiteScore 2023: 9.1, CiteScoreTracker 2024: 9.3. Business, Management and Accounting Category: Marketing – SJR 2023: 0.91 (Q2). 34 citations Google Scholar → 10 citations (92th percentile in Scopus) and 3.75 Field-Weighted citation impact.
Galiano-Coronil, A., Blanco-Moreno, S., Tobar-Pesantez, L. B., & Gutiérrez-Montoya, G. A. (2023). Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability. Journal of Management Development, 42(6), 436-457. https://doi.org/10.1108/JMD-04-2023-0131
CiteScore 2023: 7.0, CiteScoreTracker 2024: 3.8. Business, Management and Accounting Category: Business, Management and Accounting (miscellaneous) and Organizational Behavior and Human Resource Management. SJR 2023: 0.79 (Q1). 22 citations Google Scholar. Impact factor: 2.5. Social Science Category: Management. Ranking 211/407 – Q3 → This article is one of the most downloaded articles over the last 12 months and one of the top cited articles for this journal, from the last 12 months according to Crossref (July 2024).

Book Chapters

Blanco-Moreno, S. & Ravina-Ripoll, R. (2024). ¿Qué rol juega la trascendencia en la felicidad laboral de los empleados de los hoteles turísticos?. In Business humanism in the digital age: An ethical perspective on artificial intelligence (pp. 27-30). DOI: 10.3926/eben24
Ravina-Ripoll, R., Blanco-Moreno, S. & Galiano-Coronil, A. (2024). La enseñanza del marketing, economía y dirección de empresas mediante técnicas de inteligencia artificial. In Los retos de la inteligencia artificial en contextos educativos (pp. 109-120). Fundación Universitaria San Pablo CEU, CEU Ediciones.
Blanco-Moreno, S., Santos, C. R., Costa-Feito, A. & Duman, S. (2024). Risk behavior, altruism and motivation. In Gender diversity on corporate boards: a road to sustainability (pp. 31-45).
Costa-Feito, A., R. Santos, C., Blanco-Moreno, S. & Duman, S. (2024). Self-perception, self-promotion and self-efficacy. In Gender diversity on corporate boards: a road to sustainability (pp. 19-30). https://lc.cx/07eufm
Costa-Feito, A., González-Fernández, Ana M., Cervantes-Blanco, M., Blanco-Moreno, S., R. Santos, C., Muñiz-Martínez, N., ... & Sahelices-Pinto, C. (2024). Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor. In Innovación docente en la Universidad de León (pp. 45-52). Servicio de Publicaciones ULE.
Blanco-Moreno, S., Costa-Feito, A. & González-Fernández, Ana M. (2024). ¿Pueden la inteligencia artificial y el neuromarketing medir la felicidad? In Tiempos de happiness management, tecnología y marketing social (pp. 121-144). Tirant lo Blanch.
Blanco-Moreno, S. & González-Fernández, A. M. (2024). Prácticas sostenibles de retailers a través de tecnologías de datos avanzadas: aproximación al web scraping y la inteligencia artificial. In Desde el consumidor hasta la estrategia: marketing y sostenibilidad en la encrucijada del cambio. ISBN: 978-84-8367-841-1.
Blanco Moreno, S., Costa Feito, A., González Fernández, A. M., & Cervantes Blanco, M. (2023). Inteligencia artificial y “web scraping” aplicado al aprendizaje de investigación de mercados. In Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (pp. 487-507). Dykinson.
Blanco-Moreno, S., González-Fernández, A. M. & Muñoz-Gallego, P. A. (2023). How can destinations get engagement on Instagram? Artificial Intelligence as a tool for photo analysis. In 5th International Conference on Advanced Research Methods and Analytics (CARMA 2023) (pp. 123).
Costa-Feito, A. & Blanco-Moreno, S. (2023). Unconscious and conscious aspects of healthy food Consumption: A neuromarketing and artificial intelligence approach. In: Benítez-Andrades, J.A., García-Llamas, P., Taboada, Á., Estévez-Mauriz, L., Baelo, R. (eds) Global Challenges for a Sustainable Society. EURECA-PRO 2022. Springer Proceedings in Earth and Environmental Sciences. Springer, Cham. https://doi.org/10.1007/978-3-031-25840-4_35